Anchovy & Atlas takes the hour you already recorded and sets it in type: keyword-researched blog posts, show-note landing pages and transcripts that search engines can actually read. Ten episodes, one fixed fee, a calendar you can hold us to.
An hour of hard-won expertise, and Google reads a filename.
A / 01
Audio is a locked room.
Search engines read text. A fifty-minute interview with your head of engineering reaches the index as a title, a thumbnail and a three-line blurb. Everything your guest actually said — the exact phrases your buyers type at eleven at night — stays on the far side of the door.
Small, salted, kept.
B / 02
Show notes as afterthought
Three lines and a Spotify link is not a landing page.
C / 03
Webinars in the replay folder
Ninety minutes of Q&A, ungated and unread, filed under “Q3.”
D / 04
The long tail lives in conversation.
Guests answer in full sentences, which is the exact shape of a search query. A transcript turns every answer into a page someone can land on.
E / 05
Our correction
One recording becomes a transcript, a landing page and a blog post, each aimed at a keyword we chose before drafting.
The studio sits at 929 Curtis Avenue in Oakhurst, NJ. Clients send recordings from wherever they record; we send back pages.
Inside a sprint
What one recording becomes.
Before anything is written we pull the questions your audience actually types, map them across your ten episodes, and give each episode one primary phrase and two supporting ones. You approve the map. We don’t draft until you do.
Speakers named, filler trimmed, jargon spelled the way your industry spells it, a timestamp every thirty seconds. Published as a crawlable page on your own domain — not a PDF, not a widget that loads after the crawler leaves.
A title written for the query rather than the episode number, a 150-word summary, linked timestamps, a guest bio and episode schema, so search can read the structure as well as the words.
1,400 to 1,800 words in your guest’s ideas and your brand’s register. It cites the episode, quotes it exactly, and links to the pages around it. Two rounds of edits are part of the fee.
Everything arrives as clean HTML or goes straight into your CMS. After episode ten we send a one-page note on which pages have been indexed and which are still waiting in the queue.
Before the first call
What people ask before they send a feed.
Still weighing it? Ring the studio on weekdays and we’ll answer the rest.
No. Send the feed and the two episodes you’re proudest of. We quote from those, by phone or email, within one business day.
Your guest’s ideas in your brand’s register. Before episode one is drafted we send one paragraph written three ways; you pick the one that sounds like you.
A webinar recording is a podcast with slides. Send the recording and we work from the audio and transcript, setting the deck aside unless you want a slide quoted.
Two rounds of edits come with every post. If the voice is off after episode one, we reset before episode two is drafted rather than push ahead and compound it.
Half at kickoff, half when episode ten ships, invoiced by email. The fee on the quote is the fee on the invoice.
Weekdays, 8am to 5pm
Call before noon and the quote is in your inbox by close of business.